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ISBN: 1576601358, 9781576601358Издательство: Bloomberg Press
Год издания: 2003
Shareholder lawsuits, accounting and financial reporting scandals, 24/7 business media, the growing ubiquity of the Internet, public calls for increased disclosure and transparency…the landscape surrounding Wall Street and publicly held corporations has changed more than at any time since the Great Depression. Investor relations professionals face the challenge of rebuilding credibility and strengthening relationships with the investment community and the public. In The New Investor Relations , leading professionals within the field provide much needed guidance and strategy for navigating through today`s communications maelstrom. Part 1 explores the `new look` in IR fundamentals, from disclosure practices to company positioning. The section includes an overview of the demands imposed by the Sarbanes-Oxley Act, Regulation FD, and other regulatory strictures, and discusses the growing and significant nexus between IR and PR. Part 2 details the IR...