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Nina Jacob

Intercultural Management: MBA Masterclass

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Серия: MBA Masterclass Series
ISBN: 0749435828
Издательство: Kogan Page
Год издания: 2003
Страниц: 224
Any company operating across culturally different contexts has a need for intercultural management, whether the cultural differences are "external" (e.g. different regional cultures) or "internal" (e.g. differences in company culture). With the number of companies falling into this category, it is not surprising that intercultural management is an area of increasing importance to both academics and practitioners.