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Philip Sadler

Strategic Management

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Серия: MBA Masterclass Series
ISBN: 0749439386
Издательство: Kogan Page
Год издания: 2004
Страниц: 272
On the surface, strategic management appears to be quite straightforward: it is all about deciding some medium- to long-term goals, bringing together the resources, devising a plan and schedule, and then getting on with it. However, in the real world it isn't quite this simple.