Обложка книги Profiting from Intellectual Capital  : Extracting Value from Innovation (Intellectual Property Series)

Profiting from Intellectual Capital : Extracting Value from Innovation (Intellectual Property Series)

ISBN: 047119302X;
Издательство: Wiley

Tools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia "Patrick Sullivan . . . has brought together some of the best thinkers and bestthinking on the subject of intellectual capital. Anyone who hopes to profit from intellectual capital will profit from Profiting from Intellectual Capital."—Thomas A. Stewart Author of Intellectual Capital: The New Wealth of Organizations. "Acomprehensive collection of the key ideas for effectively managing intellectual assets in the twenty-first century."—Hubert St. Onge Senior Vice President, Strategic Capability, Mutual Life of Canada. "The first thorough exposition of how companies manage and extract value from their intellectual capital. The discussion of 'best practices,' as well as the high level conceptual examination of various intellectual capital issues, is an important contribution to this...

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