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ISBN: 0736001832Издательство: Human Kinetics Publishers
Sport Finance draws on contemporary examples from marketing, sponsorship, facility construction, and sport law to illustrate the crucial role that money plays in any sport business. The text discusses how the receipt, disbursement, and utilization of money can foster future growth in sport businesses, giving students an advantage in this expanding field. The six-part text uses four case studies to explain the principles of finance in sport-specific examples, effectively illustrating the ins and outs of sport finance and improving student comprehension. The fluid combination of sport and finance allows novices as well as seasoned pros to grasp the importance and impact of money in all sport business decision-making processes. The text includes the following: · Detailed objectives at the beginning of each chapter improve comprehension by focusing on important topics. · End-of-chapter assignments, discussion questions, and suggested research projects facilitate...