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Succeeding in Business in Central and Eastern Europe, A Guide to Cultures, Markets, and Practices

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· OZON.ru 9538р. [Проверить наличие]
ISBN: 0877193800
Издательство: Butterworth-Heinemann
In Central and Eastern Europe, the 'Old Europe' of cobblestones co-exists with mobile phones, horse carts fight for road space with cars, and farmers' markets compete with mega-stores. Western business professionals hoping to expand or start up new ventures in this complex environment must possess knowledge that is both comprehensive and subtle. What is it like to live and work in Central and Eastern Europe? How is business conducted there? What happened in Central and Eastern Europe to make integration into the rest of Europe so difficult? What important social and cultural issues must be mastered by Westerners hoping to flourish in this region? 'Succeeding in Business in Central and Eastern Europe', the fourteenth title in the 'Managing CulturalDifferences Series' answers these and many other questions. This book identifies a variety of factors, including an anti-business attitude and a resistance to Western-style change, that hinder some attempts at development...