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Julie L. Davis, Suzanne S. Harrison

Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets

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ISBN: 0471397369, 9780471397366
Издательство: Wiley
"Edison in the Boardroom offers the reader something that is hard to find-a clear perspective and roadmap that shows how patent assets fit on the corporate landscape. The authors develop a unique five-level hierarchy of asset management and take us on a seamless trip from start to finish. Along the way, there are candid revelations of viewpoints and techniques, punctuated by anecdotes, practical examples and testimonials gathered from knowledgeable professionals in industry. Here is a resource that business executives can consult time and again to navigate in the world of patents."--Stephen P. Fox, Associate General Counsel and Director, Intellectual Property, Hewlett-Packard Company "Davis and Harrison masterfully synthesize first-hand accounts into practical advice for the intellectual asset manager. In an informative and easy style, they bridge the gap between best practices in an emerging field and the needs of managers for real-world solutions. Their solid advice has the...