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Lawrence B. MacGregor Serven

Value Planning: The New Approach to Building Value Every Day

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ISBN: 0471438103, 9780471438106
Издательство: Wiley
Год издания: 2001
Страниц: 240
Praise for Value Planning "Serven demystifies shareholder value creation and provides a pragmatic, actionable guidebook for executives. Value Planning?s step-by-step management system focuses business planning on delivering, not just predicting results. The book?s self-diagnostic measures should prove especially useful in charting and assessing organizational progress."???Henry A. McKinnell, President, Pfizer Inc. "Value Planning addresses today?s number one management issue?building a value management system?and provides a systematic approach with clear guidance that will be helpful to any company in creating shareholder value. I really enjoyed reading this book and highly recommend it."???John B. Menzer, Executive Vice President and Chief Financial Officer, Wal-Mart Stores, Inc. "Mr. Serven?s approach is insightful and uncomplicated. Rather than simply focusing on theory, he has offered compelling...