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ISBN: 0-471-35104-0, 978-0-471-35104-7Издательство: John Wiley and Sons, Inc
"Twenty-first-century firms will live and breathe in an environment increasingly dominated by intellectual capital transactions. This book is a down-to-earth volume that pulls together, organizes, and articulates the best thinking of leading firms and practitioners. It is a must read for twenty-first-century business leaders charged with understanding, developing, and extracting value from intellectual capital." Joseph J.Daniele, Senior Vice President, IP and Technology Commercialization SAIC Science Applications International Corporation "Intellectual capital now rivals and soon will surpass financial capital as the essential foundation for successful organizations operating in the 'New Economy' Sullivan dissects the topic, comprehensively laying it out in practical terms that can guide corporate action as companies navigate these new waters. His book is required reading for every executive wondering how to convert what the company knows into...