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· OZON.ru 5295р. [Проверить наличие]
ISBN: 0786408553Издательство: McFarland & Company
More than ever, libraries must seek taxpayer dollars to expand or even maintain their services. Even in the best financial times, persuading voters to back new taxes for libraries is difficult. It's best to get professional help, since the grassroots approach, on a shoestring budget, is increasingly unlikely to work. Written for library directors, staff, board members and Friends who want to know how to achieve victory with a ballot measure, this guide covers the entire process-from beginning steps, organization and fundraising to knowing and challenging the opposition. Advice is offered even on what to do if the campaign fails. This book will provide familiarity with both political concepts, like bonds and swing voters, and jargon, such as ELAW (Everybody loves a winner) and WIFM (What's in it for me?) and it's full of easy-to-follow advice and examples from actual campaigns. Learning politics and going into action can be fun-as well as beneficial to the library and the...