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Richard Florida

The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life

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ISBN: 0465024777
Издательство: Basic Books
The national bestseller that defines a new economic class and shows how it is key to the future of our cities. The Washington Monthly 2002 Annual Political Book Award Winner The Rise of the Creative Class gives us a provocative newway to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to...