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ISBN: 0471180025Издательство: Wiley
A unique personality . . . "Ogilvy, the creative force of modern advertising." —The New York Times "Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other ad man's." —Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page." —The Wall Street Journal. "An entertaining and literate book that can serve as a valuable primer on advertising for any businessman or investor." —Forbes. "I remembered how my grandfather had failed as a farmer and become a successful businessman. Why not follow in his footsteps? Why not start an advertising agency? I was thirty-eight. . . .nocredentials, no clients, and only $6,000 in the bank." Whatever David Ogilvy may have lacked in money and credentials, he more than made up for with intelligence, talent, and ingenuity. He became the quintessential ad man, a...