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Bingxin Hu, Chengchi Wang

Breaking Grounds: The Journal of a Top Chinese Woman Manager in Retail

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· OZON.ru 3476р. [Проверить наличие]
ISBN: 1931907153
Издательство: Homa & Sekey Books
With a Foreword by Prof. Louis B. Barnes of Harvard Business School, this book records the experience of a Chinese business woman who pioneered and succeeded in modernizing the aging Chinese retail business. Based on her years of business experience, theauthor recounts the turmoil, clashes of concepts and behind-the-scene decisions in the Chinese retail business, as well as psychological shocks, emotional perplexes, and intellectual apprehension she had gone through. Breaking Grounds reveals how, in a series of groundbreaking moves, Bingxin Hu redefined Chinese retail, integrated Western management with the Chinese tradition and culture, and developed a unique and effective model that was copied by many other retailers. The Chinese version of this book was an instant hit. Hu?s first-hand description of her endeavor has benefited many Chinese retailers. A valuable case study on Chinese retail business and its management, Breaking Grounds also serves as a guide on Chinese...