Обложка книги Corporate Purpose : Why it Matters More Than Strategy (Transnational Business and Corporate Culture : Problems and Opportunities)

Corporate Purpose : Why it Matters More Than Strategy (Transnational Business and Corporate Culture : Problems and Opportunities)

ISBN: 0815333749;
Издательство: Garland Publishing

Toyota's spectacular performance in the competitive and mature auto industry has been attributed to many factors. This research suggests that although all these measures contributed to the outstanding performances of Toyota over the decades, the real driver of Toyota's decisions and actions is Toyota's purpose.