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ISBN: 0471463221, 9780471463221Издательство: John Wiley & Sons
Год издания: 2003
Praise for GUTS, Revised and Updated "Bob Lutz is the only man in history to rise to the top at all three Detroit automakers?Ford, GM, and Chrysler?and Guts reveals the kind of thinking that got him there. From a guy who didn?t graduate from high school until he was twenty-two comes as good a business book as you will ever find, and one that applies in any industry. Go Bob, go." ?Jerry Flint, Forbes columnist, and 2003 winner of a Loeb Award for Distinguished Business andFinancial Journalism "Bob has always been a charismatic leader, but he became a true businessman when he joined Chrysler. Guts is typical Lutz?it?s controversial, thought-provoking and, in the final analysis, it makes good business sense." ?Harold "Red" Poling, retired CEO, Ford Motor Company "Bob has the rare ability to communicate with everyone on the automotive ladder?from the engineer to the guy on the assembly line to the designer . . . even...