Never Leave Well Enough Alone
Raymond LoewyISBN: 0801872111; 9780801872112;
Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods--everything from toasters and refrigerators to automobiles and ocean liners--radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life 's "100 Most Important Americans of the 20th Century." Whether they realized it or not, Americans at mid-century lived in a Loewy-designedworld, from the cigarettes they smoked (Lucky Strike's packaging), the soda they drank (the rounded Coca-Cola bottle), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (his organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel's, Foley's, and Lord & Taylor) and grocery stores (Lucky) where they shopped. Never Leave Well Enough...