The Denny's Story: How a Company in Crisis Resurrected Its Good Name and Reputation
Jim AdamsonISBN: 0471369578; 9780471369578;
Acclaim for the Denny?s Story "Every organization can benefit from the insights and experiences reflected in this thought-provoking book. By honestly confronting the issue of racism in the context of American enterprise, Jim Adamson provides a responsible and convincing rationale for diversity and simply doing what?s right for customers, shareholders, and employees." ?Floyd Hall, Chairman, President, and CEO, Kmart Corporation "Any company struggling with being racially inclusive in their employment and business practices should read this book. If Denny?s can come from the back of the pack to emerge as a national leader in diversity, any company determined to change its culture to embrace all Americans?regardless of who they are or where they came from?can do it. The Denny?s experience proves it." ?Rev. Willie T. Barrow, Co-chairperson, Rainbow-PUSH Coalition "It is encouraging to see the aggressive steps taken by Denny?s to address and...