The Fortune Sellers : The Big Business of Buying and Selling Predictions
William A. SherdenISBN: 0471181781; 9780471181781;
"An ambitious, intelligent, and very readable guide to understanding our present and our future." —Harry Beckwith, Principal, Beckwith Advertising and Marketing and author of Selling the Invisible No one can foretell the future. Or can they? There are many who purport to —and they are making a fortune. From meteorologists who give us our daily weather forecasts to investment advisers who project tomorrow's hottest stock, these and numerous other prognosticating professionals are part ofa multibillion-dollar industry that's growing every day. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future. In this piercing and provocative expose, William Sherden, a seasoned consultant and expert on business forecasting, casts an unblinking eye on the booming business of predicting the future, from its major players to the ultimate validity and value of the information they proffer. Debunking false...