Обложка книги The Patron: A Life of Salman Schocken, 1887-1958

The Patron: A Life of Salman Schocken, 1887-1958

ISBN: 0805066306;
Издательство: Metropolitan Books

The rags-to-riches story of one of Europe’s great entrepreneurs and a founding father of modern Jewish secular culture The name “Schocken”—now primarily associated with the prestigous publishing house—wasonce emblazoned over a vast commercial empire; across Europe, it stood for quality consumer goods and uplifting culture made available for working people. A sweeping, colorful saga, The Patron is the first biography of Salman Schocken, founder of a large department store chain and Jewish philanthropic titan. We follow Schocken’s transformation from an impoverished migrant selling textiles door-to-door to a captain of German industry, at once media magnate, collector, talent scout, andpatron. The merchandizing millionaire then harnessed his fortune to a vision: to disseminate Jewish secular culture to the Jewish masses, in much the same way as he marketed well-designed coffeepots to the working class. His task, as he...

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