The Secret Opinions of Irving B. Gerson
Irving Gerson, Irving B. GersonISBN: 0738853704;
This curiosity driven 81 year old businessman-turned-writer, has followed his role model, Montaigne, with these personal essays on 28 subjects such as conversation, sports, war, religion, sex, death, television and Thanksgiving turkey. After the University of Michigan and Harvard Business School, Gerson spent four war years as a navy officer in the amphibious forces and mine sweeping, receiving three decorations. His report on the sinking of the LST 349 in the Mediterranean was privately published in1945. His business career includes Gersons Jewelers, Young & Rubicam, Elgin Watch and Gerson, Howe & Johnson, a tradition breaking all fee-no commission marketing department store in Chicago that he founded and ran for 16 years. To promote his firm,Gerson wrote and published Tomorrow's Advertising Agency (1967) and BE BIG SOMEWHERE and Other Essays on Marketing (1977). In 1979, at age 60, he followed his college plan of becoming a full-time writer, doing it his way, without...
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