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David Magee

Turnaround: How Carlos Ghosn Rescued Nissan

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ISBN: 0-06-051485-X
Издательство: HarperCollins Publichers
Страниц: 256
Not since the days of Lee Iacocca at Chrysler has an auto executive captured the imagination of his industry and the broader business world as Carlos Ghosn of Nissan. Ghosn is responsible for one of the most breathtaking business turnarounds of all time - taking the near-fatally wounded Japanese automaker Nissan from the brink of ruin back to profitability in just two years. His achievement is all the more astonishing because he did it as a Westerner operating in Japan's closed, tradition-bound business environment. In Turnaround , business journalist David Magee presents the first behind-the-scenes look at Ghosn, his management methods, and his role as the leader of a new generation of global business managers. A Brazilian of Lebanese descent, Ghosn has led companies to success in the United States, South America, France, and now in Japan. Turnaround reveals how he remade Nissan by defying the business and cultural taboos that in the past have...