W.R. Hearst An American Phenomenon
John K. WinklerISBN: 0766144097;
1928. The son of multimillionaire George Hearst, William Randolph Hearst was a prankster. He was dismissed from Harvard because of his love of pranks. At the age of 24, he asked his father if he could take over running the San Francisco Examiner newspaper and there began his phenomenal career in the publishing business. Eight years later, he acquired the New York Morning Journal and the following year started the Evening Journal. Hearst boosted circulation by adding such features to his papers as color comics, sensational reporting and other such ideas. Later in life, he built a national newspaper syndicate and purchased several well-known magazines such as Cosmopolitan, Good Housekeeping and Harper's Bazaar.
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