Обложка книги Behind the Wheel at Chrysler: The Iacocca Legacy

Behind the Wheel at Chrysler: The Iacocca Legacy

ISBN: 0156004747;
Издательство: Harvest Books
Страниц: 368

A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.