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Suzanne Taylor

Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

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ISBN: 1591391369, 9781591391364
Издательство: Harvard Business School Press
Год издания: 2003
Book Description The Exclusive Story behind Intuit's Hard-Won Success It's a modern-day David and Goliath story for the business world: a company dreamed up at a kitchen table, built on explosive PC growth, and forced to battle a giant in the race to revolutionize an industry. This is the story of Intuit, creator of renowned software products like Quicken, QuickBooks, and TurboTax-the company that beat mighty Microsoft and changed the way 25 million people manage their finances. Writtenby Intuit veteran Suzanne Taylor and seasoned business manager Kathy Schroeder-who were granted exclusive interviews with founder Scott Cook and other key figures- Inside Intuit tells this company's original and fascinating tale for the first time. The book vividly recounts each dramatic stage of Intuit's development: from initial conception to "bet the company" investments; from strokes of marketing genius to disastrous product launches; and from battles for survival to...