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ISBN: 0471250678, 9780471250678Издательство: Wiley
Год издания: 2003
PRAISE FOR On Target "A retailing dynasty, spanning a century and four generations, and still a hot-shot winner: that makes fascinating reading. Throw in legendary names, bare-knuckle business battles, and the discount wars, and you have a textbookthat reads like a novel. On Target is a winner itself." ?Stuart Varney Anchor, Wall Street Journal Editorial Board with Stuart Varney on CNBC "An enlightening look at the history and culture of the Target Corporation, with compelling management lessons for all retailers." ?Kevin Kelleher, Chief Financial Officer, Sony Music Entertainment "On Target is the perfect book to read for inspiration on how to connect with theAmerican consumer. It is an insightful studyof a successful corporation and what made it that way. The book will become ?the bible? for a generation that wants to understand their own spending habits or tap into the culture of American retailing. Rowley artfully gets...