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ISBN: 1591392691, 9781591392699Издательство: Harvard Business School Press
Год издания: 2003
Book Description The Monopoly game, Trivial Pursuit, Clue, Boggle, and Risk are more than games-they're part of Americana. All of these games were published by one company, Parker Brothers, which began as a dream inside the mind of a sixteen-year-old boy, over one hundred years ago. In The Game Makers , industry expert Phil Orbanes reveals how, by adhering to the principles of its founder, Parker Brothers rose to prominence, overcame obstacles, and forged lasting success. Orbanes, a game historian and former executive at Parker Brothers, draws from company archives, interviews with surviving family members, and the newly discovered records of founder George Parker to tell a story rich in examples of business acumen that spans world wars, family tragedy, the Great Depression, and global competition. Pairing Parker's enduring business lessons with little-known historical anecdotes, Orbanes reveals the often whimsical origin of classic games-Tiddledy Winks, Monopoly,...