The Haier Way: The Making of a Chinese Business Leader and a Global Brand
Jeannie Jinsheng YiISBN: 1931907013;
Book DescriptionHaier is the largest consumer appliance maker in China, regarded as the "GE of China." But back in 1984, it was a small factory on the verge of bankruptcy because no one wanted its poor quality products. Today Haier is a multibillion dollar conglomerate with over 30,000 employees worldwide. In the U.S., Haier brand appliances are sold in Wal-Mart, Best Buy, Home Depot, Office Depot, Target and many others. With production bases in America, Europe, Asia and Middle East, and with sales outlets in over 160 countries, Haier has become an international powerhouse that is well on its way to building a global brand. The Haier Way traces the appliance giant's path to success, from its early bleak years when the company director had to begfrom the neighboring village head for loans to pay bonuses to his employees, to the glamorous achievement when Haier ranked the fifth among the global white appliance makers in 2002. The book also examines the three strategies Haier...
- OZON.ru 356