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ISBN: 0801442044Издательство: Cornell University Press
Год издания: 2004
Book Description"We have made a breakthrough from an economy of scarcity to an economy of abundance," Henry Luce noted more than twenty years after founding Fortune magazine. "Can we make the breakthrough from an economy of abundance to an economy of abundant beauty?" Michael Augspurger?s attractively illustrated book examines Fortune?s surprising role in American struggles over artistic and cultural authority during the Depression and the Second World War. The elegantly designed magazine, launched in the first months of the Depression, was not narrowly concerned with moneymaking and finance. Indeed the magazine displayed a remarkable interest in art, national culture, and the "literature of business." Fortune?s investment in art was not simply an attempt to increase the social status of business. It was, Augspurger argues, an expression of the editors? sincere desire to develop a moral capitalism. Optimistically believing that the United States had entered...