The Heroic Enterprise: Business and the Common Good
John M. HoodISBN: 1587982463;
Amazon.comProfit-seeking and corporate responsibility are not fundamentally at odds, argues Hood, an up-and-coming writer based in North Carolina. In fact, they are intimately linked. Businesses motivated by economic self-interest have powerful incentives to promote the common good. Technological advancements in the private sector have improved everyone's quality of life, concerns for the bottom-line have made the workplace safer than ever, and a desire to retain loyal workers has inspired flexibility among employers. Filled with anecdotes, The Heroic Enterprise shows how the free enterprise system encourages businesses to do good by doing well.Book DescriptionPersuasively documents how corporate America meets its social responsibilities.
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