Обложка книги ForbesA® Greatest Business Stories of All Time

ForbesA® Greatest Business Stories of All Time

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ISBN: 0471143146; 9780471143147;
Издательство: Wiley
Страниц: 362

Robert Morris: America's First Financier Cyrus McCormick's Reaper and the Industrialization of Farming John D. Rockefeller and the Modern Corporation J. P. Morgan Saves the Country Henry Ford and the Model T Charles Merrilland the Democratization of Stock Ownership David Sarnoff, RCA, and the Rise of Broadcasting Walt Disney and his Family-Entertainment Empire John Johnson: Finding the Black Consumer David Ogilvy and the Creation of Modern Advertising Ray Kroc, McDonald's, and the Fast-Food Industry Betting the Company: Joseph Wilson and the Xerox 914 American Express and the Charge Card Mary Kay Ash and her Corporate Culture for Women Intel's Microprocessor and the Computer Revolution Sam Walton, Wal-Mart, and the Discounting of America William McGowan and MCI: A New World of Telecommunications The Turnaround at Harley-Davidson Kohlberg Kravis Roberts & Co. and the Leveraged...