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ISBN: 0471165115Издательство: Wiley
Ben & Jerry originally wanted to start a bagel business, but they couldn't afford the bagel-making machine? The Slinky(r) toy was born aboard a World War II battleship? Band-Aids(r) were invented by a husband to help his accident-prone wife dress her own cuts and bruises at home? The idea for Velcro(r) came from cockleburs that got stuck on an engineer's wool trousers and in his dog's fur? Ever wonder how anyone came up with the idea for a product you couldn't imagine living without? Familiar products like Velcro(r) ,disposable diapers, Post-It Notes(r) ,and coffee filters. Read this book and you'll discover — once more — that truth is indeed often stranger than fiction. You'll also see that coming up with a million-dollar idea isn't as difficult as you think. This collection of entrepreneurs ranges from housewives to PhDs. Filled with wacky and fascinating facts, awe-inspiring success statistics, and rags-to-riches stories, Why Didn't I...