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ISBN: 5-98995-002-0, 1-57675-244-5, 9781576752449Издательство: Berrett-Koehler Publishers
Год издания: 2003
Ken Blanchard, coauthor of the business classic The One Minute Manager, has teamed up with Jesse Stoner, a leader in the field of vision and strategy, to show how anyone can create a compelling vision for their organization and for their own life. They show where vision comes from, how it unleashes great power and energy, and how it provides ongoing focus and direction. They explain how to create the three key elements of a compelling vision: significant purpose, clear values, and a picture of the future. They demonstrate how to engage people in shaping meaningful visions and putting those visions to work in their organizations and their lives. And they describe how to ensure that the vision stays alive through understanding three principles: how it is created, how it is communicated, and how it is lived. The elements of vision are presented in a beautifully written and engaging story about two people who are struggling to create visions - both for the company where they...
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