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Sidney Laurence Huff, Michael Wade, Michael Parent, Scott Schneberger, Peter Newson

Cases in Electronic Commerce

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· OZON.ru 3949р. [Проверить наличие]
ISBN: 0072375167
Издательство: McGraw-Hill/Irwin
Cases in electronic commerce is comprised of a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.