Обложка книги Cases in Electronic Commerce

Cases in Electronic Commerce

, , , ,

ISBN: 0072375167;
Издательство: McGraw-Hill/Irwin

Cases in electronic commerce is comprised of a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

Похожие книги:

Laurence J. Peter
This bestselling business classic of more than twenty-f…