Dead Ahead: The Web Dilemma and the New Rules of Business
Laurie Windham, Jon SamselISBN: 1581150334;
The visionary business strategy set forth in this dynamic guide defines and helps resolve the key challenges that all companies face as the Web becomes an integral part of doing business. Lucidly written text details innovative ways to facilitate consumer behavior on the Web; create a game plan that fits business needs; resolve leadership, organization, and budgetary issues for Web strategies; establish a brand, gauge competition, internationalize Web presence; and invest in the right technology to succeed.
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