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Barry J. Gibbons, Barry J. Gibbons

Dream Merchants and Howboys: Mavericks, Nutters and the Road to Business Success

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ISBN: 184112186X, 9781841121864
Издательство: Capstone
Looking for a regurgitated summary of bland biographies on some of the world's most successful business men and women? Then place this book back on the shelf immediately. Because within these pages you will find much to entertain you. And at the same time you will discover everything you could possibly want to know, and more, about how and why the most successful leaders of our time made it to the top. By being complete Nutters. Find out... ...why Luciano Benetton fired his best friend, a.k.a. the brains behind some of the most awe-inspiring marketing campaigns at the height of the benetton brand explosion. ...how the act of becoming annoyed by a duff vacuum cleaner led James Dyson into a 15 year project and the eventual pinnacle of not writing his own autobiography ...about Michael Dell's first attempts at demolishing computers and putting them back together again. Well what other way is a 15 year old boy going to get his kicks? ...why you never see Anita Roddick...
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