From The Trenches: Strategies from Industry Leaders on the New Economy
Erin J. KellyISBN: 0471646024; 9780471646020;
Twenty business leaders and innovators at the forefront of the e-business revolution share their insights for surviving and thriving in a digital economy Bringing together essays written by more than twenty luminaries from the world of e-business, From the Trenches affords readers a uniquely broad and authoritative perspective on the present and future of the global e-conomy and the real business issues that are driving it. CEOs, executives, and marketers from cutting-edge e-businesses, suchas Nortel Networks, EDS Systemhouse, the Boston Consulting Group, as well as venture capitalists, entrepreneurs, and innovators in a range of industries, including telecommunications and new media, share their strategies for reinventing business for a digital economy. They also offer cogent answers to critical questions concerning content distribution in an Internet world, e-business financing, legal and privacy issues, Internet marketing, reengineering businesses to improve...