Future Focus: How 21 Companies are Capturing 21st Century Success
Theodore B. Kinni, Al Ries, Theodore B. KinniISBN: 1900961652; 9781900961653;
Theodore B. Kinni Editor of The Business Reader Review, a free electronic newsletter of capsule reviews of new business books. Al Ries Voted one of the top 100 most influential public relations people in the 20th century by PR Week. Savvy business peopleand investors around the world are asking, what do we have to do today to prosper tomorrow, next month, next year? That?s the question that started Al Ries and Theodore Kinni working on Future Focus, the book that answers the question: what will it take to succeed in business in the next century and new millennium? They found the answers among twenty-one focused, innovative, and protean companies. Future Focus explores each of these 21 companies in turn. Each company is introduced by a quote from one of its leaders, an Executive Snapshot that offers a fast insight into the strategic vision of the company. What can you learn from Future Focus? There are many practical business lessons in the book. They revolve around four major...