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ISBN: 0471979333Издательство: John Wiley & Sons
"The value of Managing Outside Pressure is that, not only is it a handbook on issues identification and issues management, but it provokes thoughts about the evolution into reputation management." C.A.J. Herkstroter Chairman of the Committee of Managing Directors of the Royal Dutch/Shell Group of Companies "We have learned a that a company needs to establish and promote a dialogue with all its stakeholders. In brief: you can only realize what you can communicate. Against this background, I find this book to be very helpful in identifying and assessing issues that have the potential to develop into corporate crises." Jurgen Dorman CEO of Hoechst Corporation "You dont have to be a giant like Nike, Shell or Texaco to come unstuck as campaigners spotlight your real (or perceived) corporate weakness. Winter and Steger provide excellent advice on how to predict and manage external pressures. Remember, though, the real trick is to use such pressures to drive internal change."...