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ISBN: 0875848990, 9780875848990Издательство: Harvard Business School Press
In a world where intellectual property (IP) lies at the center of the modern company's economic success or failure, Rivette and Kline suggest that IP management must become a core competence of the enterprise. Such an approach will require a radical break from the way corporate America has historically treated intellectual property. For most of this century, patents were not seen as profit-generating assets, but rather as cost centers of dubious value. Accordingly, intellectual property issues have usually been handled as a legal function, separate from business strategy. But now CEOs and other senior executives need to become knowledgeable about IP. They will have to think about intellectual property as a major lever of value creation for their companies. Rembrandts in the Attic shows how to utilize intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. Rivette and Kline present case studies of...