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ISBN: 031222043XИздательство: St. Martin's Press
Based on original research, Neil Kay explains how the nature of the firm, strategies adopted by the firm, and policies formulated by the government to cope with competitive threat posed by the growth of the modern corporation are all closely related. The first section provides critiques of the firm seen from four different angles--transaction costs, innovation, surprise and trust; the second section looks at four major aspects of corporate strategy--R&D, multinational enterprise, diversification andjoint venture; and the book concludes with a look at implications for European competition policy.