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Herman Bryant Maynard, Susan E. Mehrtens

The Fourth Wave: Business in the 21st Century

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ISBN: 1576750027, 9781576750025
Издательство: Berrett-Koehler Publishers
Год издания: 2011
Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens look toward the next century and foresee a "fourth wave," an era of integration and responsibility far beyond Toffler's revolutionary description of third-wave postindustrial society. They examine how business has changed in the second and third waves and must continue to change in the fourth. The changes concern the basics-how an institution is organized, how it defines wealth, how it relates to surrounding communities, how it responds to environmental needs, and how it takes part in the political process.