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ISBN: 0471391166, 9780471391166Издательство: Wiley
Год издания: 2001
"Fresh, provocative, and powerful. Had I read this book before I started building a company of my own, it would have saved me a great deal of time and pain."?Sam Hill, President, Helios Consulting, Coauthor, Radical Marketing and The Infinite Asset "In this insane world of ephemeral company loyalty and revolving doors to top positions, Stan Richards has clearly outlined exceedingly sane ways for any company to retain star performers by creating an environment that fundamentally rejects officepolitics."?Dick Hammill, Senior Vice President, Marketing and Advertising, The Home Depot "For the three decades during which I was building Mullen, my hero wasn?t in New York?he was in Dallas. Stan Richards built a quintessentially creative agency from the uncommon clay of courage, generosity, common sense, loyalty, and integrity. If you?d like to be famous, respected, loved, and rich, here?s the manual."?Jim Mullen, Founder, Mullen Advertising ...