The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model
Donald Mitchell, Carol Coles, B. Thomas Golisano, Robert B. KnutsonISBN: 1576751678; 9781576751671;
Book DescriptionAuthors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.