Обложка книги The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model

The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model

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ISBN: 1576751678; 9781576751671;
Издательство: Berrett-Koehler Publishers

Book DescriptionAuthors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.

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