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Wayne C. Burkan

Wide-Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees

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ISBN: 0471134163, 9780471134169
Издательство: Wiley
Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and practices beyond the edge of conventional thinking." — Robert W. Galvin Chairman of the Executive Committee and former CEO of Motorola "Wayne Burkan's Wide-Angle Vision is a very pragmatic and useful guide to dealing with and implementing change. His concept of 'edge' as it relates to customers,employees, and competitors should help many organizations struggling with the rapidly changing marketplace and the endless panaceas being promoted." — David R. Stamper Vice President and General Manager, Hitachi Data Systems, Latin American Division "At Southwest Airlines, we redefined air transportation by utilizing 'edge thinking.' Wayne Burkan is offering a 'flight plan' that if studied, understood, and followed, will improve your bottom line for the long term. If you...