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Doug Garr

IBM Redux: Lou Gerstner and the Business Turnaround of the Decade

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ISBN: 0887309445
Издательство: Collins
Год издания: 2000
Страниц: 400
An inside look at one of the greatest business stories of our day: Lou Gerstner's dramatic transformation of IBM from a dying company into a nimble giant When Lou Gerstner took the helm at IBM in 1993, the company was headed toward bankruptcy. Six years later Big Blue was back and better than ever: its stock at an all-time high; its coffers filled with cash; and its market capitalization a healthy $169 billion. How did Gerstner do it? With unprecedented access to currentand former IBM employees, and drawing upon more than 150 interviews and hundreds of pages of documents, journalist Doug Garr offers the first in-depth took at the IBM miracle and the man who made it happen. From the complete overhaul of the company's image and culture to the takeover of Lotus and the development of network technology, Garr vividly illustrates Gerstner's operating methods, management philosophy, and vision. Fastpaced and fascinating, IB14 Redux provides rare insight...