Книгу можно купить в интернет-магазинах:
· OZON.ru 1805р. [Проверить наличие]
ISBN: 0130937371Издательство: FT Press
Год издания: 2003
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.