Нравится LibRing?
Расскажи друзьям:
Charles J. Fombrun, Cees Van Riel

Fame and Fortune: How Successful Companies Build Winning Reputations

Книгу можно купить в интернет-магазинах:

· OZON.ru 1805р. [Проверить наличие]
ISBN: 0130937371
Издательство: FT Press
Год издания: 2003
Страниц: 304
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.