Нравится LibRing?
Расскажи друзьям:
Marty Neumeier

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Книгу можно купить в интернет-магазинах:

· OZON.ru 457р. [Проверить наличие]
ISBN: 5-8459-1025-0, 0735713308
Издательство: New Riders Press
Год издания: 2003
Страниц: 192
THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand