Обложка книги The Seven Myths of Customer Management : How to be Customer-Driven Without Being Customer-Led

The Seven Myths of Customer Management : How to be Customer-Driven Without Being Customer-Led

ISBN: 047085880X; 9780470858806;
Издательство: John Wiley & Sons
Страниц: 236

Book DescriptionIn this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.

Похожие книги:

Professional baseball players have always been well pai…
Andy Warhol was one of the most compelling figures of t…
Millions of Americans want to start their own business …
A presentation of highlights from the collection of Mai…

Jesse Russell,Ronald Cohn
Elections to Wigan council were held on Thursday, 2 May…

Jesse Russell
Dan Abrams (born May 20, 1966) is an American televisio…
Mad Men Carousel, authored by Abrams' bestselling autho…