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ISBN: 0131011111Издательство: Wharton School Publishing
Год издания: 2004
Book DescriptionPursue your best business opportunities?without the risk! Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Dr. Sayan Chatterjee shows how to identify high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design your initiative. His techniques can help you safely pursue huge opportunities that others pass up?and sustain profit growth far into the future. A complete framework for attacking high-risk, high-return opportunities Powerful new tools for sustaining long-term growth and profitability Clarifying and mitigating your real risks Understanding what is visible to your customer and how that affectsyour risk JetBlue vs. Southwest: More than one way to skin a cat Identifying multiple competitive objectives, and multiple ways to achieve them Tracking and reducing risks in real-time Discovering mistakes in...