Обложка книги Organizational Discourse : A Language-Ideology-Power Perspective

Organizational Discourse : A Language-Ideology-Power Perspective

ISBN: 1567206050;
Издательство: Praeger Publishers

Book DescriptionThis work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own "special language" to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations.