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Organizational Discourse : A Language-Ideology-Power Perspective

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ISBN: 1567206050
Издательство: Praeger Publishers
Год издания: 2004
Book DescriptionThis work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own "special language" to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations.
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